History and Overview


Founded in 1988, the Neighborhood Assistance Corporation of America (NACA) is a national non-profit homeownership, HUD-certified housing counseling and community advocacy organization. NACA is the largest and most effective housing services organization in the country and is rapidly growing with 40+ offices nationwide, a counseling center in Charlotte, with a 500+ base staff.

NACA's founder and CEO Bruce Marks is a leading reformer of the banking and lending industries, who has been nationally recognized for his work in both fighting predatory lending and providing large-scale solutions for those victimized. As a union activist for the Hotel Workers Union in Boston, Mr. Marks was instrumental in negotiating the first-ever housing trust fund, which resulted in the first amendment to the Taft-Hartley Act in over twenty-five years and the first time a local union changed America's major labor law. As founder and CEO, he has established NACA as the premier homeownership and advocacy organization that is both respected and feared. As a result of NACA's large and growing membership nationwide, he is now increasingly focused on harnessing its power to demand economic justice for all.

In addition to its advocacy efforts, NACA has established the national standard for homeownership programs. NACA's industry-leading programs include:

  • Purchase - For homebuyers who will be owner-occupants, the Purchase Program makes the right to affordable homeownership a reality for homebuyers. By basing its mortgage underwriting criteria on homebuyers’ overall circumstances and not on traditional risk-based pricing or credit scores, NACA provides broad access to its best-in-class mortgage –a mortgage with no down payment, no closing costs, no fees, no requirement for perfect credit and always at a below-market, fixed interest rate. NACA has $13 billion in mortgage commitments from the country’s largest lenders to support this program.
  • Renovations - For Purchase Program homebuyers whose property is in need of repairs, NACA’s Home and Neighborhood Development (“HAND”) department assists them throughout the repair and renovation process.
  • Homeowner Assistance - For Purchase Program homeowners who experience financial difficulties, NACA’s Membership Assistance Program (“MAP”) provides services including mortgage modifications, payment agreements and financial assistance to help avoid foreclosure.
  • Home Save - For homeowners with an unaffordable mortgage, NACA is the largest and most effective program in providing affordable solutions to over 250,000 at-risk homeowners nationwide. NACA has been able to restructure unaffordable mortgages by permanently reducing interest rates and reducing outstanding principle balances to achieve affordable mortgage payments.