Digital and Social Media Coordinator

With over two million members nationwide, NACA is well positioned to effectively utilize digital and social media in support of its broader mission of fighting for economic justice with a focus on providing affordable homeownership. Digital and social media is crucial to increase NACA’s presence, improve its online reputation and customer service, and encourage participation in NACA advocacy. This is an opportunity to utilize your creative talents and develop leadership skills while having an immediate impact on the future of this mission-driven organization.

NACA is looking for a creative individual with a passion for creating compelling digital content and cultivating a wide audience through various media platforms. This individual will be influential in both developing and utilizing marketing assets to help engage NACA membership and shape the public image of the organization. The individual will highlight and publicize the good work that NACA does, while at the same time making sure the best possible customer service and information is provided to low- and moderate-income participants.

POSITION REQUIREMENTS

General responsibilities include:

  • Collaborate with NACA leadership to develop and execute a strategy that enhances NACA’s online presence and advance its mission
  • Increase participation and foster online engagement of NACA across social media channels and NACA’s website and forums
  • Contribute to printed materials and publications, including workbooks, presentations, blog posts, press releases, marketing assets, and social media
  • Oversee and reinforce the consistency of NACA branding, design and messaging
  • Development of brand awareness and online reputation
  • Content management

Day-to-day activities include:

  • Create applicable content that reaches NACA’s target customers and audience
  • Develop, enhance and manage all digitally published content and communication (images, video and written)
  • Observe and answer to users while promoting participation
  • Develop and increase outreach efforts through online and digital media
  • Oversee and participate in design efforts across digital platforms and media
  • Create and manage targeted promotions and campaigns
  • Manage efforts in building online reputation
  • Monitor and respond to online reviews and messages
  • Analyze key metrics and adjust strategy as needed