Develop and Implement a Communications and Media Strategy
Oversee all aspects of the organization's communications in close partnership with the CEO. Expand and grow a national communications team to meet ambitious communications and public relations goals nationally and in local markets where NACA operates.
Develop NACA's Communication Capabilities, Infrastructure, and Processes
Establish and manage a database of media and public affairs contacts. Train NACA staff to work with the media and effectively promote NACA, its mission, and campaigns. Identify high-potential communication staff and provide effective training and development for new staff and to support existing staff.
Manage NACA's Media Outreach Efforts
Establish contacts and solid working relationships with national and local media, with additional involvement as needed with politicians, community leaders, and others. Identify and create local and national media and public affairs opportunities and activities for NACA and its staff and Members. Respond to press inquiries, draft press releases and media advisories, and track daily press coverage. Work with NACA's community organizers and other staff to identify media opportunities to support NACA's campaigns. Identify and supervise targeted mailings and other distribution of materials and information.
Represent NACA Publicly
Participate in public hearings, meetings and other activities such as NACA's advocacy campaigns. Serve as spokesperson, along with CEO Bruce Marks, for NACA on all issues.
Help Steer the Organization
Play a leadership role in the development and implementation of NACA strategy and policy.