National Communications Director

Part of a rapidly growing leadership team, the Communications Director will be responsible for developing and implementing a national communications strategy that supports existing best-in-class programs and raises the profile of NACA’s initiatives and campaigns both nationally and in local markets.

Reporting directly to a highly visible CEO, the Communications Director will ensure that NACA’s work and mission are widely and accurately publicized. NACA’s campaigns and advocacy efforts often involve demonstrations and actions targeted against individuals, corporations, and government entities that are on the wrong side of fair lending and economic justice issues. NACA’s advocacy approach is based on confrontational, aggressive direct action to confront decision makers where they live and socialize. Recent campaigns by NACA have been covered by many national and local media outlets.

In addition to supporting a growing, high profile organization, the Communications Director has the opportunity build a strong communications infrastructure, hire and manage a national communications team, and develop NACA’s Communications Department as it conducts several exciting initiatives - including an on-site radio studio, state-of-the-art podcasts, website enhancements, and social media - to enhance two-way communications with NACA’s two million plus members and others. NACA’s communication activities will grow markedly as it launches multi-state initiatives focused on student debt, criminal justice and economic justice issues.

POSITION REQUIREMENTS

Leading a team of communications professionals, the Communications Director will be charged with setting strategy and overseeing implementation of all NACA’s communications and public relations efforts. These include community and Member engagement, market analyses, public and media relations campaigns (including identification and pursuit of media contacts), and marketing efforts to promote NACA’s work and elevate its profile online, on tv/radio, and in print.

  • Develop and implement a communications and media strategy. Oversee all aspects of the organization’s communications in close partnership with the CEO. Expand and grow a national communications team to meet ambitious communications and public relations goals nationally and in local markets where NACA operates.
  • Develop NACA’s communication capabilities, infrastructure, and processes. Establish and manage a database of media and public affairs contacts. Enhance and manage NACA’s website and social media communications. Train NACA staff to work with the media and effectively promote NACA, its mission, and campaigns. Identify high-potential communication staff and provide effective training and development for new staff and to support existing staff.
  • Manage NACA’s Media outreach efforts. Establish contacts and solid working relationships with national and local media, with additional involvement as needed with politicians, community leaders, and others. Identify and create local and national media and public affairs opportunities and activities for NACA and its staff and Members. Respond to press inquiries, draft press releases and media advisories, and track daily press coverage. Work with NACA’s community organizers and other staff to identify media opportunities to support NACA’s campaigns. Identify and supervise targeted mailings and the distribution of materials and information.
  • Represent NACA publicly. Participate in public hearings, meetings and other activities such as NACA’s advocacy campaigns. Serve as spokesperson, along with CEO Bruce Marks, for NACA on all issues.
  • Help steer the organization. Play a leadership role in the development and implementation of NACA strategy and policy.