Social Media Specialist

POSITION SUMMARY

NACA has over two million members nationwide and is well positioned to effectively utilize social media in support of its mission of fighting for economic justice. Social media is crucial to increase NACA’s presence, improve its on-line reputation, encourage participation in NACA campaigns, and increase participation in its predatory economy initiative. With the already strong demand for NACA’s program, social marketing and advertising is one important part of the online strategy while also working on-line with individuals, discussions and follow-up from those connections.

 NACA is looking for a very driven, creative individual with extensive experience and passion for utilizing social media.  This individual will be influential in managing the company’s content-related assets. NACA is looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The goal is to progressively achieve greater customer engagement and familiarity, and website traffic by strategically taking advantage of all aspects of the social media marketing roadmap.

 A successful candidate will:

  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Map out and implement a comprehensive marketing strategy, develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews, and monitor trends in social media tools, applications, channels, design and strategy
  • Identify areas of concern and opportunities in user-generated content surrounding the company and report notable threats to appropriate management.
  • Monitor effective benchmarks for measuring the impact of social media campaigns, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

POSITION REQUIREMENTS

MAIN RESPONSIBILITIES

A successful candidate will be responsible for the administration of NACA’s social media outreach and marketing. Administration includes but is not limited to:

  • Thoughtful preparation and goal setting
  • Development of brand awareness and online reputation
  • Content management
  • Increase participation in targeted markets.

Day-to-day activities include but are not limited to:

  • Create applicable content topics to reach NACA’s target customers
  • Develop, enhance and manage all published content (images, video and written)
  • Observe and answer to users in a “social” way while promoting participation
  • Develop and increase outreach efforts
  • Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
  • Design, create and manage promotions / campaigns
  • Manage efforts in building online reviews and reputation
  • Monitor online reviews and respond to each review
  • Analyze key metrics and adjust strategy as needed