Neighborhood Assistance Corporation of America

Social Media Specialist

POSITION SUMMARY

NACA has over two million members nationwide and is well positioned to effectively utilize social media in support of its mission of fighting for economic justice. Social media is crucial to increase NACA’s presence, improve its on-line reputation, encourage participation in NACA campaigns, and increase participation in its predatory economy initiative. With the already strong demand for NACA’s program, social marketing and advertising is one important part of the online strategy while also working on-line with individuals, discussions and follow-up from those connections.

NACA is looking for a very driven, creative individual with extensive experience and passion for utilizing social media. This individual will be influential in managing the company’s content-related assets. NACA is looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The goal is to progressively achieve greater customer engagement and familiarity, and website traffic by strategically taking advantage of all aspects of the social media marketing roadmap.

A successful candidate will:

Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
Map out and implement a comprehensive marketing strategy, develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews, and monitor trends in social media tools, applications, channels, design and strategy
Identify areas of concern and opportunities in user-generated content surrounding the company and report notable threats to appropriate management.
Monitor effective benchmarks for measuring the impact of social media campaigns, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

POSITION REQUIREMENTS

MAIN RESPONSIBILITIES

A successful candidate will be responsible for the administration of NACA’s social media outreach and marketing. Administration includes but is not limited to:

Thoughtful preparation and goal setting
Development of brand awareness and online reputation
Content management
Increase participation in targeted markets.

Day-to-day activities include but are not limited to:

Create applicable content topics to reach NACA’s target customers
Develop, enhance and manage all published content (images, video and written)
Observe and answer to users in a “social” way while promoting participation
Develop and increase outreach efforts
Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
Design, create and manage promotions / campaigns
Manage efforts in building online reviews and reputation
Monitor online reviews and respond to each review
Analyze key metrics and adjust strategy as needed

QUALIFICATIONS

JOB QUALIFICATIONS

Bachelor’s degree or equivalent required, educational background in marketing, communications, business, new media or public relations is preferred
5+ years combined experience in any of the following areas: sourcing and managing content development, publishing, traditional marketing, web design and web development
This person must be able to perform in a fast paced, high volume environment.
Excellent verbal and written communications skills are required, including a calm courteous telephone demeanor
Demonstrates creativity and documented immersion in social media
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field
Displays ability to effectively communicate information and ideas in written and video format

SKILL REQUIREMENTS

Strong customer service skills.
Strong organizational skills.
Energy and enthusiasm for NACA’s mission of community advocacy, neighborhood stabilization and addressing mortgage discrimination.
Ability to take and adhere to direction.
Detail oriented and well organized.
Problem-solving abilities.
Ability to work under pressure.
Ability to work independently with only general supervision.
Ability to work well as a team player.
Ability to write and speak languages other than English a plus.

COMPETENCIES

Technical Capacity
Communication Proficiency
Learning Orientation
Thoroughness
Customer/Client Focus

EDUCATION & CERTIFICATIONS:

Bachelor’s degree – Required.
Graduate Degree – Preferred.
Training and certifications that demonstrate important knowledge and credentials - Preferred.

SUMMARY

COMPENSATION:

The salary range for this position is $35,000 to $50,000 based on experience, skills, and certifications.

HOURS

Social Media Specialists must be able to meet the demands of the job that consists of 55+ hours a week. This is a demanding position requiring dedication and the willingness and ability to work long hours including evenings and weekends. Some national travel is expected.

FLSA

Exempt

LOCATION

Headquarters – Boston Massachusetts

CONTACT

HR Department: jobs@naca.com

BENEFITS

Excellent single/family health, vision and dental PPO, 75% employer contribution, PTO, Life Insurance, and 401k.

Job Description PDF